Royal Plaza on Scotts
English

Marketing Executive

We are looking for someone who is fun, meticulous, with a flair in written and verbal communication skills.

Your purpose:

Implementation of branding and marketing campaigns to create engagement and contribute to the success of Sales & Marketing efforts and bottom line

 

Responsibilities include (but not limited to):

  • – To raise brand awareness and generate interest for Royal Plaza in the online space
  • – Assist in the planning and execution of marketing strategies including SEO/SEM, marketing database, partnerships, online reputation management, email marketing and social media
  • – Plan and execute brands’ social media campaigns to increase number of followers and build brand awareness and engagement via generated content, contests and campaigns, etc.
  • – Get creative in content creation to increase online engagement. Content creation strategy will include video creation and editing
  • – Manage content on official brandsites, booking engines and other online platforms in accordance to hotel’s corporate identity and ensure that information is updated
  • – Assist to measure and report performance of marketing campaigns, and assess against goals (ROI and KPIs)
  • – Copywriting for marketing campaigns including for collaterals development
  • – Develop and foster positive relationships with suppliers and internal stakeholders to ensure efficient, effective delivery of campaigns in a timely and brand-consistent manner
  • – To support the execution of the hotel’s marketing strategy, under the direction of the Marketing & Communications Manager
  • – Assist in managing customer reviews consistently with the team with the use of hotel’s communication plans and channels
  • – Assume the administrative role for the Marketing section to ensure that all contracts, purchase requests, agreements, voucher requisitions, barter arrangements etc. are documented and easily retrievable from the systems

Requirements:

  • – Minimum 1 year practical experience in the areas of marketing, copywriting and advertising
  • – Strong understanding of Internet marketing specifically online advertising and its interrelationship with social media, SEM and website development
  • – Demonstrated experience in maintaining brand standards
  • – An ability to develop, nurture and manage positive working relationships and deliver excellent client service with both internal and external clients
  • – A demonstrated ability to project manage a range of projects and effectively prioritise competing demands
  • – Self-motivated with proven ability to problem solve and meet deadlines with minimal supervision
  • – Excellent process-oriented organisational skills

 

Grow With Us!

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Grow With Us!

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